May 31, 2011

The Food Truck Movement

Food trucks are becoming quite a movement in cities around the World. One of my childhood memories, growing up in Virginia and Ohio, was the ice cream truck that showed up in my neighborhood after school. There was something irresistible about the bell ringing and kids lining up to choose their favorite flavors.

It's interesting to see how some brands are riding this new food truck wave. One example is the Oscar Mayer brand which is celebrating the 75th anniversary of the Wienermobile vehicle in New York City by unveiling the first Wienermobile Food Truck, in partnership with celebrity chef Tyler Florence to christen the new vehicle and continue the Good Mood Mission by making a $50,000 donation to Feeding America.

People gathered in Times Square for a chance to see the Wienermobile Food Truck, get a free Oscar Mayer Selects Beef Frank and enjoy special toppings created by Tyler. The new Wienermobile Food Truck will be giving consumers a chance to taste Oscar Mayer Selects Beef Franks throughout this summer.

A book was recently published called "Food Trucks - Dispatches and Recipes from the Best Kitchens on Wheels" , written by Heather Shouse, with reviews of the many food trucks that you can find in North America.

I'm very curious to see if gourmet food trucks are starting to show up in Latin American cities.

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