May 9, 2011
Oreo Celebrating Mother's Day
There are a few brands that are able to strike an emotional chord among consumers of all ages. Oreo is certainly one of those brands with its 'twist, lick & dunk' ritual that has sparked child-like delight and family connections for generations. The more I study this brand, the more I become passionate about it.
Here's the Oreo campaign that was the most effective Mother's Day ad to break in the U.S. this year according to Ace Metrix. The ad, which scored an Ace Score of 628, compared to a norm of 522, took a 55-point lead over the next two favorite ads from Procter & Gamble and Verizon.
The beauty is in its simplicity.