May 27, 2011

Trident campaign nominated for Cannes

I'm very excited that I'm scheduled to go to the Cannes Lions Festival of Creativity next month. As I look through the work being nominated this year, I was happy to see Trident White campaign called 'Sniper'. This is an awesome example of the use of big screen cinematography techniques to speak about a product benefit in a very subtle and non-conventional way. The suspense is amazing.

Campaign created by JWT Puerto Rico and directed by Luis Gerard and Jaime Costa as Director of Photography.

Congratualtions to the gums & candies team here at Kraft Foods... great work!

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