January 2, 2013

Another case of the big guy acquiring the challenger

The story keeps repeating itself.  No matter how consolidated a category may seem to be, there's always room for new ideas, a little disruption to shake things up.  Another case of the big guy acquiring the challenger.

I remember how fascinated I was when I first heard about the carsharing model.  There's obviously a much bigger movement behind it.  You get a sense that in many markets around the World, people are going through a certain consumer hangover.   Here in Brazil, in the past years, a combination of greater access to credit, lower interest rates, growing consumer confidence, a strong currency, led to a dynamic consumer market.  All good.  However, many people woke up with more bills to pay than they had originally expected.

Do we really need to own everything we have?  Are there alternative models?  Zipcar proved that people are opened to experimenting new models that redefine ownership and, in this particular case, the traditional rental business.  Let's see how the carsharing movement evolves under new leadership.

No comments: