I just got back from three fantastic days at the CES-Consumer Electronics Show in Las Vegas, immersed in the wonderful world of technology and its implications to every aspect of our lives. One area of the show that impressed me was the one dedicated to Health and Fitness. This is a mega category that has become incredibly dynamic in the past year, fueled by the growing need for people to rethink the way they live their lives in light of alarming stats on obesity and other conditions due to sedentary behaviors.
As a user of the Nike+ Fuelband, I appreciate the ability to track how active I am during the day. It was nice to see how Fitbit has taken the concept a little further with the Fitbit Aria Wi-Fi Smart Scale, that also tracks weight and body fat index, synchronizing the data wirelessly to your wristband.
Its great to see a product concept that addresses a deep consumer need, truly helping people achieve their personal goals in terms of weight and fitness. It's technology getting very personal.
This is a video explaining the concept...
Its great to see a product concept that addresses a deep consumer need, truly helping people achieve their personal goals in terms of weight and fitness. It's technology getting very personal.
This is a video explaining the concept...
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