This week we're airing our the new campaign for Elma Chips Sensações® - a gourmet-style potato chip. Earlier this year, Sensações® was relaunched with new flavors and an entirely new packaging look created by Narita Deisgn Studio. This is one more effort we're taking to develop the snacking category expanding it to reach a broader demographic since salty snack consumption is heavily skewed towards kids and teens. Sales results and past 4-week consumption among adults have been extremely encouraging.
The campaign was created by AlmapBBDO and uses the insight that men do not always pay full attention to their wives, especially when they are engaged in something they crave for... in this case the great taste of Sensações®.