Blog dedicated to the passion for creative strategic thinking, consumer insights, collaboration, and product innovation... how great marketing can become a significant contributor to growth
October 23, 2007
Innocentive® - First Open Innovation Marketplace
One of the most exciting online business ideas out there today is called Innocentive®... the World's first open innovation marketplace. A wonderful website that connects companies, academic institutions, and non-profit organizations, all seeking breakthrough innovation. Every company has a list of research and development challenges that they are struggling to resolve and somewhere in the world there might be a creative mind that has a solution. What a fantastic concept!
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