October 10, 2007

The H2OH! Case Study at the HSM Global Strategy & Marketing Forum - São Paulo

Last August, I was invited to speak at the HSM Global Marketing & Strategy Forum in São Paulo. The theme was H2OH!® by 7UP - "Putting the OH! Into The Boring World of Water" - a case study that I led while working on the PepsiCo International Marketing Team in Purchase, NY. The presentation shows how, through insights and disruptive strategic thinking, it was possible to develop an innovative product concept in the hyper-competitive world of beverages. H2OH!® is being marketed in several International markets like Malaysia, Vietnam, Portugal, Ireland, Mexico, Colombia, Argentina and it has become a marketing phenomenon in Brazil.

I had the privilege of speaking right after marketing guru W. Chan Kim co-author (with Renee Maugborgne) of best-seller The Blue Ocean Strategy. Meeting Prof. Kim after the event was a very special moment for me since H2Oh!
® is an innovation that was inspired by Blue Ocean thinking.

Click here for coverage of the event.

It's interesting to see how people have become fascinated by the H2OH!® story. The case study and the presentation generated a lot of buzz within the business community. There were many follow-up invitations to retell the case at a number of different events. I was surprised to see an interest not only from consumer marketing companies but also from tech companies. I also had the opportunity to present the case at the IBM Forum Brasil.

Exame Magazine - Brazil's premier business publication - published a two-page article following the HSM Forum. Click here to read the article.  Now that I'm working on the snacks/food side of the business, it's great to see the wonderful work on H2OH!
® that the PepsiCo Brazil Beverage team is carrying out under the leadership of Gustavo Siemsen, Nora Mirazon and Ana Krainer.  

57 comments:

Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...

XhgOhs [url=http://www.bootsmany.com/]ugg アグ[/url] NbhZvv http://www.bootsmany.com/ UliXek [url=http://www.bootsnewjp.com/]UGG ムートンブーツ[/url] HbkTej http://www.bootsnewjp.com/ DumDbl [url=http://www.bootsbestjp.com/]ugg ムートンブーツ[/url] DtsQzl http://www.bootsbestjp.com/ HsoQul[url=http://www.yasuibu-tsu.com/]ugg ブーツ[/url] FlgOcq http://www.yasuibu-tsu.com/ KmgFvm [url=http://www.yoibu-tsu.com/]ugg ブーツ[/url] SgvEmi http://www.yoibu-tsu.com/ QlhJgz [url=http://www.bootsjpsales.com/]uggアグ[/url] GrxVgr http://www.bootsjpsales.com/ TrzTkq

Anonymous said...

Moncler refused to mediocre clad methodShe can find wonderful details from the rules. On the Internet there was a lot of young people think of that kind of dress, she is the people eyes FuMuBei fashion. Generally sluggish and rules of clad method. The resources informed about generate your jacket are real in addition to offer the actual assure connected with superior quality. A number of string within outdoor jackets will be connected with confined release and as a consequence you won't be capable of geting your hands on just one if you're not necessarily speedy satisfactory for you to arrangement. Decided on leather coats are quilted, whilst a few are usually simply ordinary.
Use a cautiously developed coat utilizing a respected brand printed about this is instantly to draw in the initiatives on much of your guys as well as appreciate the way you look of favor and elegance. Regardless in the reduce outdoor jackets beautifully made with Balenciaga or perhaps the specific Tourist carriers using moncler jackets for women Fendi, each demonstrated an ideal associated with Moncler. To begin Like more with, you must consider moncler sale the condition of yourself into account, including your age, your body type, the skin colour, even your character.
moncler in the latest design collaboration news

Anonymous said...

dating simulation fames http://loveepicentre.com/map.php jennifer aniston and gerard butler dating

Anonymous said...

free janet evanovich ebook http://audiobooksworld.co.uk/Richard-W-Nelson-Dvm/m107280/ mark zandi financial shock ebook cheap [url=http://audiobooksworld.co.uk/Computers-and-Internet/c1015/?page=42]amazon and drm ebook[/url] jerry baker ebook torrent

Anonymous said...

free traffic engineering ebook download http://audiobooksworld.co.uk/fr/Preventive-Health-Care-for-Children-with-Genetic-Conditions-Providing-a-Primary-Care-Medical-Home/p227810/ publish my ebook for free services [url=http://audiobooksworld.co.uk/Hardware/c1214/?page=5]free ebook on c[/url] transfer my ebook to audio cd
[url=http://audiobooksworld.co.uk/Engineering-Maintainability-How-to-Design-for-Reliability-and-Easy-Maintenance/p223127/][img]http://audiobooksworld.co.uk/image/2.gif[/img][/url]

Anonymous said...

siemans signature software http://buyoemsoftware.co.uk/product-37240/PCThrust-1-1 output management software [url=http://buyoemsoftware.co.uk/product-33146/REVISIONFX-REMAP-2-0-for-AE-CS5-x64]windows home server connection software update[/url] accounting software for as2f400
[url=http://buyoemsoftware.co.uk/product-36740/RoomMate-5-0]RoomMate 5.0 - Software Store[/url] best russian software portal
[url=http://buyoemsoftware.co.uk/es/product-22850/Adobe-Illustrator-CS4-Mac][img]http://buyoem.co.uk/image/6.gif[/img][/url]

Anonymous said...

[url=http://onlinemedistore.com/products/ed-discount-pack-2.htm][img]http://onlinemedistore.com/3.jpg[/img][/url]
elmwood pharmacy canada http://onlinemedistore.com/products/cardizem.htm mass college of pharmacy ce [url=http://onlinemedistore.com/catalogue/w.htm]sullivans pharmacy boston[/url]
bioscrip pharmacy services http://onlinemedistore.com/products/dipyridamole.htm pharmacy college admissions test [url=http://onlinemedistore.com/products/dramamine.htm]dramamine[/url]
caps pharmacy http://onlinemedistore.com/products/gift-kamagra-jelly.htm buy ritilian adderall from online pharmacy without prescription [url=http://onlinemedistore.com/products/rogaine-5-.htm]monticello pharmacy kentucky[/url]
online pharmacy order http://onlinemedistore.com/products/astelin.htm faculty of pharmacy ohio state university [url=http://onlinemedistore.com/products/menosan.htm]menosan[/url]

Anonymous said...

[url=http://certifiedpharmacy.co.uk/products/albendazole.htm][img]http://onlinemedistore.com/7.jpg[/img][/url]
april pharmacy local http://certifiedpharmacy.co.uk/products/nolvadex.htm purdue university pharmacy [url=http://certifiedpharmacy.co.uk/products/suhagra.htm]communication in pharmacy[/url]
specialty pharmacy houston char http://certifiedpharmacy.co.uk/products/levitra-professional.htm walmart pharmacy locations [url=http://certifiedpharmacy.co.uk/products/trental.htm]trental[/url]
phentermine without prescription us pharmacy next day delivery http://certifiedpharmacy.co.uk/categories/men-s-health.htm united pharmacy atlanta [url=http://certifiedpharmacy.co.uk/products/himcolin.htm]lloyds pharmacy bury st edmunds[/url]
pay less pharmacy british columbia http://certifiedpharmacy.co.uk/products/cialis-super-active-plus.htm pharmacy technician instructor [url=http://certifiedpharmacy.co.uk/products/levothroid.htm]levothroid[/url]

Anonymous said...

Today, I went to the beach with my kids. I
found a sea shell and gave it to my 4 year old daughter and said "You can hear the ocean if you put this to your ear." She placed the
shell to her ear and screamed. There was a hermit crab inside and it pinched her ear.
She never wants to go back! LoL I know this is completely off topic but I had to tell someone!


Check out my weblog Adfly Money Hacker

Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...
This comment has been removed by a blog administrator.
Anonymous said...

What's up, always i used to check weblog posts here in the early hours in the dawn, for the reason that i love to learn more and more.

Have a look at my web page ... windows 7 password recovery

Anonymous said...

An impressive share! I have just forwarded this onto a coworker who
was conducting a little research on this. And he in fact ordered me breakfast because I
discovered it for him... lol. So let me reword this....
Thhank YOU for the meal!! But yeah, thanx for spending
time to talk about this topic here on your site.


Look into my web-site Cialis Online