We are one of the event sponsors with our Toddy Brand, an obvious choice since this is a brand that has irreverent cows in its DNA. Instead of just displaying a cow with a logo on its back (which unfortunately a few brands end up doing) we decided to get more experiential. Our digital agency CuboCC came up with a very cool concept. Three street artists were commissioned to collaboratively paint our cow allowing the public to see these guys actual work and interact with them. The entire process can be followed on Facebook and will be made into a short documentary.
Here are a few shots of the first local artist we're using called Cusco.