For those who haven't seen it, the Pepsi Refresh Project in the U.S. market is an amazing example of socially-responsible marketing. Pepsi is giving away millions in grants each month to fund great ideas.
Tomorrow, Jan. 13 is the day people can start submitting their projects of how to make the world a better place. Log on and participate. As a PepsiCo employee, I feel very proud of this type of initiative that pretty much reconceptualizes the role brands can have in the world we live in.
Spread the word.