January 7, 2010

Havaianas... celebrating winter

I've always been a huge fan of Havaianas - one of Brazil's coolest brand icons. Our luggage is always full of Havaianas everytime we travel abroad. It's the perfect gift a Brazilian family can give to friends abroad. My Family and I just spent the two last weeks practically only using Havaianas during our summer vacation on the coast of Paraty.

Today, someone on my marketing team send me the link of this Havaianas video celebrating not summer.... but winter in the northern hemisphere. Totally awesome. I love it when a brand turns logic on its head. Absolutely brilliant.

1 comment:

Anonymous said...

Your blog keeps getting better and better! Your older articles are not as good as newer ones you have a lot more creativity and originality now keep it up!