Today, someone on my marketing team send me the link of this Havaianas video celebrating not summer.... but winter in the northern hemisphere. Totally awesome. I love it when a brand turns logic on its head. Absolutely brilliant.
January 7, 2010
Havaianas... celebrating winter
I've always been a huge fan of Havaianas - one of Brazil's coolest brand icons. Our luggage is always full of Havaianas everytime we travel abroad. It's the perfect gift a Brazilian family can give to friends abroad. My Family and I just spent the two last weeks practically only using Havaianas during our summer vacation on the coast of Paraty.