January 25, 2010

Is this the coolest club in Brazil?

Last night, my wife and I went clubbing... something we haven't been doing that often.  We went to what is considered by many as Brazil's coolest club: Green Valley located in Camboriu, a well-known beach in the southern state of Santa Catarina.

Everything about this place is amazing.  Picture a massive tent with the main stage, open-air bars and a lounge-style pavillion with different DJs all in the middle of a lush tropical vegetation with world-class electronic music.   UK DJ Johnathan Ulysses was the main guy on the stage last night.

For anyone involved in marketing, it's essential to, whevever you can, go out to see and experience what people are doing, drinking, dancing.... whatever, especially away from your home turf.   It's easy to get cozy and end up doing pretty much the same things on weekends.  I loved the experience and will certainly try to do more of these things more often. 

Take a look at the venue's promo video below to get a little bit of the vibe of the place.  

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3 comments:

Marcelo Juliato said...

Concordo ricardo, estive lá no final do ano e foi uma experiência única (quero voltar em uma época mais calma, na semana do reveillon estava cheio demais).
Acho que aqui em são Paulo não temos uma casa noturna com este conceito.

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