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June 10, 2011
A brand that embodies the Colombian spirit
When traveling, I love to see brands that embody the spirit of the country you're visiting.
Juan Valdez is a great example of a brand that has a true Colombian feel .
I just back from a few days in Bogota (a city that I've always felt has a wonderful vibe). There's something special about the Juan Valdez brand, from its well-recognized iconic fictional character with the mule 'Conchita' to its cafe lounges decorated in a way that makes you feel like you're on a cool version of a coffee hacienda.
Since my wife can't live without great coffee, I brought home three bags from the Juan Valdez Gourmet Selection: Organico, de la Finca and del Bosque.