June 23, 2011

Listening to Malcolm Gladwell at Cannes

I've been having a fantastic time at the Cannes Lions 2011 Festival with jam-packed days filled with all sorts of stimuli from listening to speakers to reading submissions or watching the award ceremonies in the evenings. A week I certainly won't forget anytime soon.
One of the highlights, so far, was listening to best-selling author Malcolm Gladwell on Monday (one of my favorite) where he talked about the advantages of being third than first. Like in his books, inspiring story telling supported by stats and analysis on how companies who come in later can benefit from tweaking existing innovations.

Since Kraft Foods was the sponsor who brought Gladwell to Cannes, we had a chance of meeting him in the evening. He ended up talking about some ideas he's working on for a new book.

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