June 23, 2011

Tesco Homeplus Subway Virtual Store in Korea wins Cannes Grand Prix in Media

I was super happy to see the Tesco Homeplus South Korea Subway Virtual Store win the 2011 Cannes Grand Prix Media Award!

This is an outstanding example of combining a killer media idea, a true brand experience with e-commerce using mobile technology. Everything you dream about. You can only imagine how this case will open doors to all sorts of pop-up store ideas.

Someday in a subway station near you...

1 comment:

Douglas Salvador said...

Cara, muito bacana!
Tecnologia e logĂ­stica funcionando juntos fazem um strike!!!