A food friend of mine, Juliano Mendes, was one of the guys behind creating Eisenbahn, one of Brazil's most successful beer brands. Another friend is working on a business plan to expand a retail store specialized in beers from around the world. Beer is one of those categories that generates a lot of passion.
Below you'll find an interesting story of how a New Zeland brewmaster identified an unmet business opportunity and through ingenuity and hard work created a pretty revolutionary product concept. If you're into beer, captivated by the surge of microbreweries and believes in the power of customization, you'll like the story of WilliamsWarn.