This week I'm in Dusseldorf attending the Interpack Trade Show. Three days immersing myself in all sorts of food & beverage product and packaging innovation and the wonderful technology found behind the scenes. Every once in a while, it pays off to remove yourself from the day-to-day at the office to see, feel and taste products from around the world. One of this year's highlights was Hall #7 dedicated to bioplastics. A wonderful opportunity to see some of the technologies that are shaping the future of packaging. Blog dedicated to the passion for creative strategic thinking, consumer insights, collaboration, and product innovation... how great marketing can become a significant contributor to growth
April 23, 2008
A Few Days to Breathe New Ideas
This week I'm in Dusseldorf attending the Interpack Trade Show. Three days immersing myself in all sorts of food & beverage product and packaging innovation and the wonderful technology found behind the scenes. Every once in a while, it pays off to remove yourself from the day-to-day at the office to see, feel and taste products from around the world. One of this year's highlights was Hall #7 dedicated to bioplastics. A wonderful opportunity to see some of the technologies that are shaping the future of packaging.
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