Blog dedicated to the passion for creative strategic thinking, consumer insights, collaboration, and product innovation... how great marketing can become a significant contributor to growth
April 23, 2008
A Few Days to Breathe New Ideas
This week I'm in Dusseldorf attending the Interpack Trade Show. Three days immersing myself in all sorts of food & beverage product and packaging innovation and the wonderful technology found behind the scenes. Every once in a while, it pays off to remove yourself from the day-to-day at the office to see, feel and taste products from around the world. One of this year's highlights was Hall #7 dedicated to bioplastics. A wonderful opportunity to see some of the technologies that are shaping the future of packaging.
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