Like me, I'm sure you're dying to try the chocolate... meanwhile, check out their cool website.
April 27, 2008
Packaging that delivers a sense of authenticity
At the Interpack, I fell in love with a chocolate bar packaging I saw from a company called Askinosie™. Every detail of the packaging comes together to deliver a beautiful sense of authenticity. From the wax paper finish, to a map inside that shows where the cocoa was harvested to the graphic approach that resembles shipping bags from old traders. In a world of big brands, it's wonderful to see the small guy finding a differentiated graphic approach that translates so well the authentic positioning this company wants to establish.