April 27, 2008

Packaging that delivers a sense of authenticity

At the Interpack, I fell in love with a chocolate bar packaging I saw from a company called Askinosie. Every detail of the packaging comes together to deliver a beautiful sense of authenticity. From the wax paper finish, to a map inside that shows where the cocoa was harvested to the graphic approach that resembles shipping bags from old traders. In a world of big brands, it's wonderful to see the small guy finding a differentiated graphic approach that translates so well the authentic positioning this company wants to establish. 

Like me, I'm sure you're dying to try the chocolate... meanwhile, check out their cool website.

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