April 14, 2009

Spreading the Doritos Lovers story....

We can't get over the amazing buzz being generated by our new Doritos Sweet Chili launch and the use of augmented reality on pack (which we covered in a previous post). We're still filling the distribution pipeline and it has been great to see the amount of traffic to the website with people uploading pictures of them in a front of their webcams 'unleashing' the Doritos Lover.

To explain the concept and help spread the Doritos Lovers story, this film was produced....

video

2 comments:

Ciro Ribeiro Rocha said...
This comment has been removed by the author.
Ciro Ribeiro Rocha said...

Ricardo, acabei de voltar da sua proveitosa e brilhante exposição no comitê da AMCHAM Goiânia.

Achei fascinante essa embalagem de Doritos e toda a proposta por trás. Sucesso na certa! Aliás, toda a campanha por trás de Doritos (principalmente a "divida doritos").
Abraços, parabéns e o meu obrigado pela palestra.