We can't get over the amazing buzz being generated by our new Doritos Sweet Chili launch and the use of augmented reality on pack (which we covered in a previous post). We're still filling the distribution pipeline and it has been great to see the amount of traffic to the website with people uploading pictures of them in a front of their webcams 'unleashing' the Doritos Lover.
To explain the concept and help spread the Doritos Lovers story, this film was produced....
2 comments:
Ricardo, acabei de voltar da sua proveitosa e brilhante exposição no comitê da AMCHAM Goiânia.
Achei fascinante essa embalagem de Doritos e toda a proposta por trás. Sucesso na certa! Aliás, toda a campanha por trás de Doritos (principalmente a "divida doritos").
Abraços, parabéns e o meu obrigado pela palestra.
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