Click here to watch the TV program (in Portuguese).
April 3, 2009
Two cases on Cross-Marketing
For those interested in cross-marketing, a TV program was aired this week on TV Ideal - a cable channel targeting the Brazilian marketing and advertising community. Two cases were featured on the show, Toyota Hilux which teamed up with the National Geographic Channel to develop cool editorial content on an expedition across the Amazon and a recent experience we are having at PepsiCo with Sensacoes Ao Forno with a touch of Gallo Olive Oil.