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April 3, 2009
Two cases on Cross-Marketing
For those interested in cross-marketing, a TV program was aired this week on TV Ideal - a cable channel targeting the Brazilian marketing and advertising community. Two cases were featured on the show, Toyota Hilux which teamed up with the National Geographic Channel to develop cool editorial content on an expedition across the Amazon and a recent experience we are having at PepsiCo with Sensacoes Ao Forno with a touch of Gallo Olive Oil.
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Cross marketing uses data from one marketing platform to optimize another, ultimately helping you create a more targeted and optimized ad. You can think of cross-marketing as a remarketing approach, however, across multiple platforms rather than the same channel. This approach helps increase brand awareness and credibility and can therefore lead to better conversion rates.
https://ppcexpo.com/blog/what-is-cross-marketing
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