April 8, 2009

Two new spots for Doritos

Two new 30" spots in our Doritos campaign in Brazil.

The strategic objective is to reinforce Doritos as Brazil's favorite snack to share among friends. The cohort we're targeting our millennials. The campaign shows situations where someone 'shares' a rather embarrassing situation among friends. In one case, a girl recognizes who she thinks is a celebrity in a mall or a guy who shows off his tuned up car in the parking lot of a conveniene store. The campaign theme is "Wanna share something with firends, share a Doritos."

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