The strategic objective is to reinforce Doritos as Brazil's favorite snack to share among friends. The cohort we're targeting our millennials. The campaign shows situations where someone 'shares' a rather embarrassing situation among friends. In one case, a girl recognizes who she thinks is a celebrity in a mall or a guy who shows off his tuned up car in the parking lot of a conveniene store. The campaign theme is "Wanna share something with firends, share a Doritos."