Blog dedicated to the passion for creative strategic thinking, consumer insights, collaboration, and product innovation... how great marketing can become a significant contributor to growth
December 31, 2007
More on Collaboration... this one helping a computer giant on product development
I couldn't end the year without commenting on yet another great initiative on collaboration: Dell's IdeaStorm. A fantastic online platform that allows users to share ideas and collaborate and ultimately tell Dell® what new products or services they would like to see developed. Launched 10 months ago, more than 8,000 ideas have been submitted.
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