A Lesson in Experiential Marketing

Just got back from an ideation session that our company held in Miami Beach. Part of our exercise was to walk on Lincoln Road to identify consumer trends that could potentially influence our innovation agenda. It was a great opportunity to visit a new Starbucks® concept that I had read about that had opened last year on Lincoln Road called Hear Music™ - a very innovative coffeehouse that also provides customers with a fun, self-service way to discover and customize music on CDs. There are different music stations divided by genres (rock, latin, hip-hop...). The look and feel of the place is amazing. I find it fascinating how Starbucks® is continuously finding new ways to enhance the customer experience. A true lesson in experiential marketing.