December 12, 2007

A Simple Idea on Customization

Customization has always been around but the trend has taken a whole new dimension with the Internet. So far, there are many examples of customization for services and high-ticket items, from laptops to refigerators to automobiles (BMW's Mini Cooper® is a great example). It's harder to find examples of companies that offer consumers the opportunity to customize everyday consumer products. I found an interesting case from Germany. A company called® is... well, doing just that... allowing consumers to mix up to 75 different ingredients to make their very own muesli. Mix, order and get your custom-made muesli box at home. A very simple idea that only makes me believe that there's a lot of potential for innovative concepts around customization.

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