Our agency AlmapBBDO came up with a creative way for us to sample Sensações® chips in the streets of São Paulo. Teaming up with the newspapers Metro and Destak - free daily publications that are handed out to people on their way to work - the ad placed on the cover of the paper invites readers to help us promote the brand. When the paper is folded it looks like people are actually holding a bag of chips. Beyond the joke, a real bag of chips was handed out with each newspaper.
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