Last year's Super Bowl winner was... Doritos® with its 'Crash The Super Bowl' campaign. It was a fantastic case of collaborative marketing where consumers were invited to post 30" spots for the tortilla brand. The most voted spot was aired in the Super Bowl half time. The campaign was awarded USA Today Best Ad 2007 and Time Magazine's Top 10 in 2007).This year, Doritos® has invited consumers to post their amateur music videos at MySpaceTV and thousands are voting for their favorites. The most voted band will win a contract and a 60" video will be aired in the 2008 Super Bowl on Feb. 3. In the U.S. market, Doritos® has been an early adopter of a consumer-generated model and is making marketing history. Congratulations to the Frito-Lay Marketing Team for leading the way when it comes to a more inclusive collaboration-style marketing!
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