![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVK0-dZfXzxEHkKLQ4DR4AvLuK7eQ13RGhhVSmZr4MYi5z6cd9ySg-N7DI6TlYEz9nK4tARnsiQ4Fs1Jrer5j-crRJvl9awRZNukHTWMxf9gtNUZJ-lHoNnaasOQ8skSctS9UzGEPf_NvT/s200/phone.jpg)
Blog dedicated to the passion for creative strategic thinking, consumer insights, collaboration, and product innovation... how great marketing can become a significant contributor to growth
January 5, 2008
Innovative Service with Mobile Phones Helping Patients who Suffer From Diabetes
I just read an article in today's paper on a fantastic innovation that is being tested called GlicOnline - a software that allows a patient who suffers from diabetes to use a mobile phone to control the level of insulin he or she needs to take. The software was developed by a tech incubator at USP-University of São Paulo and is in being tested at the Hospital das Clinicas. It's a four-step process. Patient checks glycemic level, keys in result on phone, selects foods/quantities being considered, and the software calculates the exact amount of insulin to be taken. Software and service expected to be available in a few months. Great to see innovations from Brazilian universities and how the mobile phone is becoming so pervasive in our everyday lives.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVK0-dZfXzxEHkKLQ4DR4AvLuK7eQ13RGhhVSmZr4MYi5z6cd9ySg-N7DI6TlYEz9nK4tARnsiQ4Fs1Jrer5j-crRJvl9awRZNukHTWMxf9gtNUZJ-lHoNnaasOQ8skSctS9UzGEPf_NvT/s200/phone.jpg)
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