May 1, 2008

Spending Time with a True Thought Leader

Monday was a wonderful day. I was in London and spent a few hours with Marketing Guru Adam Morgan – author of one of my favorite business books and head of one of the coolest marketing and innovation consultancies: eatbigfish. I had already listened to Adam Morgan speak at an event in NY a year ago on challenger brands.  His speech and his book have inspired me on many levels, on how to focus more on thought leadership than market leadership or what it takes to build a lighthouse identity for your brand.  Meeting him personally was a phenomenal experience. A person who has a rare and engaging ability to listen, observe, question, and gather data points that lead to interesting connections. I was also very impressed by his associate, Olivia Knight. Both are very talented storytellers who captivate you with ideas, analogies and observations that force you to think in different ways.  I can't wait to read the new edition of 'Eating The Big Fish' due to be launched next October.


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