May 9, 2008
How do you track Brand Buzz?
How do you measure brand buzz? It's interesting to see how ad agencies are using Google™ Trends to track the amount of people searching certain words or brands during a specific PR or communication campaign. A great way to check buzz. The way Google explains the service is rather cool: "...a snapshot of what's on the public's collective mind."
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2 comments:
Olá Ricardo, não se conhece o http://summize.com/, mas lá vc pode digitar o nome de qualquer marca e ver qual a repercussão que está tendo no twitter (a nova ferramenta da moda)
E, na linha do ggole, e com um toque de humor, temos o google fight, você digita o nome de duas marcas e a que for mais relevante no google vence a luta: http://www.googlefight.com/
bjos,
Paulinha Ziegert
buzz is great, but it's a marketing tactic, isn't it?
i don't think there's any good measure for brand value as a strategic asset...at least none upon which forward-looking decisions might be based, let alone commitment of stock or investment money (it's usually a vague catch-all for aspects of balance sheet results that defy other/better explanations).
i've come up with a novel proposition to solve the matter. brand strategy magazine has just posted it on its blog, and the essay is in an essay entitled "mad metrics."
http://brandstrategy.wordpress.com/2008/06/04/mad-metrics/
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