Blog dedicated to the passion for creative strategic thinking, consumer insights, collaboration, and product innovation...
how great marketing can become a significant contributor to growth
May 21, 2008
Sometimes you see a product for the first time and say to yourself... "Wow! I wish I had worked on that project." At the Duty Free shop on my back to Brazil I saw a packaging design that I absolutely (no pun intended) loved...
ABSOLUT® Disco.... brilliant!
The photo I took had even more meaning because the Absolut® bottle that represents everything that's new, daring and bold... was next to a brand that is all about heritage and tradition. Any interesting contrast.