May 21, 2008

Wow! Packaging

Sometimes you see a product for the first time and say to yourself... "Wow! I wish I had worked on that project." At the Duty Free shop on my back to Brazil I saw a packaging design that I absolutely (no pun intended) loved...
ABSOLUT® Disco.... brilliant! 

The photo I took had even more meaning because the Absolut® bottle that represents everything that's new, daring and bold... was next to a brand that is all about heritage and tradition. Any interesting contrast.

No comments: