Sometimes you see a product for the first time and say to yourself... "Wow! I wish I had worked on that project." At the Duty Free shop on my back to Brazil I saw a packaging design that I absolutely (no pun intended) loved...ABSOLUT® Disco.... brilliant!
The photo I took had even more meaning because the Absolut® bottle that represents everything that's new, daring and bold... was next to a brand that is all about heritage and tradition. Any interesting contrast.
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