One of the brands in our portfolio that I have learned to admire is Toddy® - a chocolate milk modifier that rocks among the toughest demographic: teens. This is a brand that has a very tight positioning, as well as a communication campaign that connects in a special way to the high-school crowd. Last week, gearing up in anticipation of the upcoming winter season, a new concept - the Toddy Van - started showing up in unexpected locations with the famous cow DJ's infiltrating with their well-known irreverent style. No matter where they go, their appearance is an instant hit.
Inside the van, there are internet stations, a mini store selling cool cow-themed caps, t-shirts and scarfs. Outside, it's cow party central... bartenders preparing incredible chocolate shakes. You can choose from a number of options. Chocolate with a hint of mint, with marshmallow, covered with chocolate bits, chocolate-cappuccino style... or you can suggest whatever comes to mind.
The Toddy brand is being managed by a team of talented and passionate professionals: Claudia Pires, Marta Oliveira and Victoria Gabrielle, under the leadership of Adriana Ribeiro. A team that knows exactly what it takes to connect the brand with today's Brazilian millenials using a more engaging experiential approach. This particular activation was produced and is being executed by the Future Group.