June 2, 2008
Photos that show how people relate to product categories
For marketers who like to see how everyday people see, relate and (in a certain way) feel about different product categories, an interesting desk research is flickr™ Groups. Browsing though some of the groups was a great opportunity to observe what's on people's radar. I'm assuming that for someone to go through the trouble of taking a picture and posting it, there has to be something interesting about it. One of the groups I found was called 'Japanese Snacks' with 508 members and over 2,000 photos posted. I've always loved Japanese graphics and packaging. It was fun looking at 'The Coffee Cup' a group with 1,162 members and about 2,300 photos. 'Brand, Marks & Logos' with over 9,300 photos is also worth browsing.