June 21, 2008

New Sensacoes TV spot... hot from the oven!

This coming Sunday we will be airing the new TV spot for Sensações® Ao Forno! - Brazil’s first baked potato chip. 

This launch is critically important in our snacks strategy moving forward. Because it's baked, Sensações Ao Forno addresses the main barrier of snack consumption among adults, who are increasingly looking for healthier snacking options but are not willing to sacrifice on taste. And that's exactly what this product is all about.  Our R&D team did an outstanding job creating a great-tasting baked chip with a superior oven-roasted crunchiness in two gourmet-style flavors - cheese & spices and roast beef.  The overall result received high approval ratings during the research phase and during the Rio test market.

The TV campaign was created by agency AlmapBBDO and directed by Rodolfo Vanni (Cia. de Cinema Production House). It was produced in a reality gourmet-style setting where a very demanding chef rejects several baked dishes. He complains that some of the dishes are not well cooked, some have no taste and some just taste awful. Upset with everything that is going around in the kitchen, he sees someone in the production crew eating a bag of Sensações. The chef takes a chip, loves it and askes "Is it baked?"

I hope you like it....

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