I became a fan when we came back to Brazil last year. After shopping around for a washer, dryer and refrigerator, we ended up buying at Casas Bahia. Prices were great, the salespeople were incredibly knowledgeable and the items were delivered exactly when we agreed. Last week, my wife had a stove delivered to her assistant as a surprise birthday gift. The next day, the assistant said how excited she was to see the Casas Bahia delivery truck at her door.
For those targeting lower-income consumers, this is a case study to learn from.