June 8, 2008


During our Catalunya vacation, I wanted to bring back a little bit of the flavor of our trip, so I found this cool looking bottle of Mini Black by Freixenet®. Freixenet is one of the most renowned cavas - the Spanish sparkling wine. The 200ml bottle felt like the right size for a quick spontaneous celebration. The cap imitates the traditional cork although it's a screw-on cap as you can see in the photo. The Mini Black, with very contemporary graphics not common to the category, was being sold in coolers in liquor stores throughout Barcelona.  A very cool packaging innovation that stimulates a new consumption occasion for a category that is more associated to special on-premise or in-home occasions.  Why wait for a special occasion if you can celebrate something right here right now?  

Great concept.

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