June 4, 2008


This morning I attended an event here in São Paulo sponsored by Telefonica with Chris Anderson, celebrated author of best-seller "The Long Tail" and editor of Wired Magazine. During his speech he talked about his new book scheduled to be released in 2009 called "Free".  One of the examples of a successful zero-type business model he mentioned is Google, where virtually all services are offered for free.   During the panel, Unibanco talked about an interesting experience with the concept of free: Hypercard - Brazil's first and only credit card with zero fees. The card is positioned towards low-income consumers and is a major hit in the Northeast of the country.  Click here to see a YouTube video with Chris Andersen called "Free! Why $0.00 is the future of business" talking about the concept of free.

TrendWatching.com also posted an interesting report with several examples of how companies are using 'free' in their strategic thinking. Click here to read about it.

It seems like zero will become the world's new lucky number.

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