February 16, 2008

Wired Magazines's Life Cycle of Blog Posts

Last week, my good friend Flavio Maria, knowing how much I love the world of blogs, gave me a great article that explains the behind-the-scene life cycle of a blog post.  What really happens after a blogger presses the publish post button.  The article is from Wired Magazine (a publication I love). Click here to see the diagram that shows how a post goes from blog host... to search engines... to data miners... to content aggregators... to social bookmarks... all the way to you the reader.  For marketers, a valuable opportunity to understand how news travels in an interconnected world.   On one hand, it's the beauty of people having the opportunity of voicing their opinions influencing their social network, their community and potentially even having an impact on someone on the opposite side of the globe. On the other hand, from a marketing perspective, the rage of an unsatisfied or frustrated customer can spread like wild fire having tremendous consequences to a brand or business.  

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