Axe is a great example of a brand laser-focused on a very defined demographic with a perfectly crafted positioning. Well done.
September 5, 2008
A brand all about guy gets girl
The new site for Axe® body deodorant in Brazil is graphically awesome, perfectly on target and is generating a lot of buzz within the local blogsphere. For those who manage teen brands, this is definitely work worth learning from. As you know, the brand is all about boy gets girl and the site embodies that from every angle possible. There's even a very cool online game called 'Billions' that tests a guy's ability to get girls (I'm happy that our Doritos® brand is featured as a billboard within the game).