Doritos® is back creating pre-Super Bowl buzz with its third edition of the 'Crash The Super Bowl' campaign. Doritos innovated two years ago with a consumer-generated format that shook the industry and started a trend. At the time, consumers were invited to submit 30" ads. Two spots, were chosen online and aired during the big game. This time around Doritos is offering a $1 million prize for a creative mind that is able to produce a Doritos TV spot good enough to top a viewer poll at the next Super Bowl. I absolutely love how my colleagues at Frito-Lay are leading the Doritos Brand. A bold, creative and completely consumer-centric marketing approach to a very cool brand. Awesome work.