Yesterday, I had the opportunity of visiting StrawberryFrog here in NY and meeting Scott Goodson, the visionary guy who started the frog movement. I have been a fan of his blog and it was awesome to talk to him about some of the cultural movements the agency is engaged in, about how Brazil is becoming a hot emerging market and exchange ideas on the many changes going through in the marketplace.
This coming weekend, will be airing our first campaign created by Alexandre Peralta and the StrawberryFrog team in Sao Paulo for our Toddy chocolate milk brand. The campaign is called "Muuuuu!" A lot of excitement within our marketing team back home. More on the campaign next week.