Interesting way to talk about sustainability

MTV Brazil just launched a new consumer study on how millenials view sustainability. The final report is a wonderful look into the minds of our future generation and how they deal with topics like recycling, global warming or corporate responsibility. MTV found an innovative way to communicate the study to the business community. The ad entitled "Coma Este Anúncio"('eat this ad') was printed on paper made from potato flakes, so, according to the press release, it can be eaten after read.