
Blog dedicated to the passion for creative strategic thinking, consumer insights, collaboration, and product innovation... how great marketing can become a significant contributor to growth
September 3, 2008
Digital photos.... instantly
Last night, while preparing a class, I was looking for cases of brands that were innovative at their time but were no longer around. I went online to confirm my assumptions. To my surprise, Polaroid, which was on my original list, is actually going through an interesting revival. I was positively surprised to learn about a product called PoGo™, which they are calling an instant mobile printer for mobile phones. It's an innovative way to share digital photos directly from a camera cell phone or digital camera, instantly. With the proliferation of mobile phones, it makes a lot of sense.


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