October 23, 2008

Co-branding work with Azeites Gallo

In a few days, we will be launching...
Sensações® Ao Forno 
with a touch of Gallo Olive Oil 

Sensações® Ao Forno is Brazil's very first baked potato chip, targeting adults who want a great-tasting chip with gourmet-style flavors and value baked snacks.  We're excited that this is our first co-branded flavor. We teamed up with Azeites Gallo® one of Portugal's most traditional brands and Brazil's leading olive oil - in a wonderful collaboration process to develop this flavor. We're extremely proud of our association with a brand that is known for its pure, delicate and fragrant olive oil. Gallo® with its brand icon rooster, has been on the table of generations of Brazilian families.

All great brands have great stories.  In the case of Gallo® (which means 'rooster' in Spanish) it started almost a century ago with a man named Victor Guedes. One morning, he woke up opened his bedroom window to the the sound of a rooster.  Since he had Spanish roots, he registered the brand with two L's (in Portuguese 'galo' is written with one L). The brand and its beautiful rooster has stood the testament of time, coming to stand for suberb quality in olive oil delighting mediterranean style food lovers around the world.

The story of bringing two brands together in a collaborative process was an extremely rewarding experience. An amazing learning opportunity that I personally enjoyed a lot. 

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