Getting Doritos out of the bag and into cool places

Our Teen Snacks team, led by Carla Araujo, Alexandre Chiavegatti, Carol Gormezano and Oliver Schrikel created an on-premise initiative that takes the Doritos® brand into bars and restaurants, called Doritos® Lovers. In a true collaboration effort with students from a local culinary school and a few restaurants, recipes were created, awarded and are now being introduced in menus throughout town. Pizza Hut® has been involved in the project from its inception and now offers a crunchy pizza with Doritos. Salad Creations® has also introduced a recipe created by student Luciana Perez called Doritos Lovers Salad.

One of Sao Paulo's most traditional bars, Bar do Juarez®, is selling cheese rolls with Doritos toppings. Koi®, a cool chain of japanese restaurants just introduced a Uramaki Doritos Lovers.