Later this month we will be putting together a 2-day innovation workshop. The planning phase has been incredible, from establishing clear objectives of the territories and cultural correlations we will be ideating against, to finding the right moderator, to debating on the stimulus we will be using, to confirming the final list of some extraordinary people with a variety of different backgrounds who will be helping out in our collaborative effort. We found a fantastic location here in São Paulo called Casa do Saber (the house of knowledge) - a trendy space with an awesome calendar of short-term courses in areas such as philosophy, arts, geopolitics or literature. We went there last week to check it out and we couldn't have found a more inspiring place to hold our innovation session. A perfect lounge-type setting that seems to be just right to spark the type of discussion we want to have on what's next.
Tom Kelly from IDEO, mentioned in his book 'The Ten Faces of Innovation' the importance of finding an ideal space outside of the office to listen, think, discuss, ideate. I couldn't agree more.
Where do you go to ideate?
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