The experience at Praia do Rosa was awesome. I'm convinced that there's an amazing opportunity for beach resorts to position themselves as surfing destinations in the same way that ski resorts do with a full range of services that brings the experience to a broader demographic.
March 25, 2008
Surfing Destinations Can Learn From Ski Resorts
Back from Easter Holidays. We spent three days at this amazing beach called Praia do Rosa in the South of Brazil. Rosa is a beach community that's all about surfing. People from all over Brazil, Uruguay and Argentina go to Rosa in search of great surfing conditions, well-preserved coastal vegetation and in the winter, Rosa is a sanctuary for Right Whales that come to this little paradise to breed. We went to Praia do Rosa for a Family surf clinic. Every year we go on a Family ski trip but now that we're living in Brazil, we want to do the same with surfing. The interesting thing is that, in the case of skiing or snowboarding if you google 'family ski' a number of resorts will appear in the search, including places that specifically cater to families such as Smuggler's Notch (Vermont) or Steamboat (Colorado). Locations that are totally prepared to make it convenient for families to enjoy the sport: clinics, ski-in/ski-out lodging, ski valet service, rentals, demo with latest gear... everything you need. It's not the case of surfing.