March 21, 2008
Sweet News in the World of Organics
The organic wave, that has been fueling the phenomenal growth of Whole Foods in North America, is at an early phase in Brazil. Supermarket chains, like Pão de Açúcar, have increrased the availability of organic produce and even launched their own private label - Taek® - with a few organic SKU's. However, the star of the the organic movement in this country is Native®. Native is a line of organic products that started with sugar and is being produced for the past 20 years in Sertãozinho - in the heart of Brazil's sugarcane belt. At home, we are loyal consumers. The retail version which we use is only 15% of their sales. They also have a strong business selling their organic sugar as an ingredient to the food industry to companies like Danone and Kraft. They have exported to over 55 countries. Sweet news in the world of organics, which I hope to find in my next visit to Whole Foods.