A number of Brazilian companies are rapidly expanding into global markets, companies like...
Vale and Gerdau taking advantage of a hot commodities market
Petrobras becoming a world leader in ethanol
Sadia and Perdigão selling poultry in markets from Dubai to Moscow
JBS-Friboi acquired Swift to become the world's #1 meat producer
Marcopolo manufacturing buses that run all over the planet
Embraer supplying the world with regional jets
The opportunity for seasoned marketing professionals is phenomenal. One of the challenges, is to take successful business models that have made Brazilian companies strong locally and adapt them for global expansion. Another fascinating, yet tremendously challenging, opportunity is to re-coneptualize and invest in Brazilian consumer brands that have the potential of making a connection to global consumers... so that in the long-term, these brands can be recognized and admired outside of Brazil. Good examples are Havaianas®, H.Stern®, Brahma Beer®, Fogo de Chão® Steak Houses ... but there are just a few. This is where Brazil could borrow a page from South Korea's marketing book. The opportunities are amazing, especially in a positive economic environment like the one Brazil is living in now.